Our Multi-disciplinary Design Team will put together your Multimedia Advertising on the Web 

The first step in designing a web site is to determine your goals.  

Is it to:

• sell a product on-line?
• increase customers visiting your establishment (restaurant, hotel or bar)?
• a combination of the two above for a retail store?
• improve market and brand awareness through innovative product explanations?
• explain your service in more detail - combined with tag lines in other media?
• introduce your company or service?
• provide information about your town or region?
• provide information to members and potential members about your club or organization?
• provide information about an entertainment activity (band or touring act) or special event?

Each of the above scenarios has a different goal in mind with a different focus for a web site.  Some will utilize multimedia (video/audio) more than others.  Some will have to be on secure servers to handle credit card transactions. Some sites will retrieve and store information in databases. A site that may work for a bar would not be the corporate image of an accounting firm.  Some sites will be more artistic, creative and flashy, others more reserved in their look and feel.  A frames-based navigation system may work for a complex site, but is overkill for a simple site.  These are all examples of how a web site should be carefully to YOUR NEEDS !

Satisfy the customer’s needs! This is the motto that drives all Knoxware designs. Each client receives personalized attention. Tailoring of the Web page, design changes, page maintenance, Internet access, and training are all customer-focused.

Layout design, copy writing, and artistic presentation are given equal weight with the programming aspects of the Web site. A visually pleasing product that presents your message in the most effective way is our goal.

Knoxware also realizes that no advertising medium can convey the same message forever. Page maintenance and revisions are available as part of the turnkey service that we provide. Banners can be designed quickly to advertise special sales events. Your business changes rapidly and Knoxware can ensure that your Web message changes with your needs.

Web Advertising Campaign

Specific ideas and concepts from your advertising group can also be included in the Web page. Using the Web to enhance your exposure and advertising approach should not impose additional headaches. Our staff works with you to determine your advertising goals. Whether your product needs increased name recognition or you want to establish a Web-based sales catalog with secure credit card transactions, Knoxware can design it. With Knoxware’s commitment to service, advertising on the Web is simple and effective!